VERA BRADLEY, INC.

VRA US92335C1062

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Registration No.
2010062500044
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Capitalization
Small-cap

Vera Bradley Inc designs women's handbags, travel items, and accessories. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The majority of revenue is from the Vera Bradley Direct segment.

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Website
https://www.verabradley.com
Annual Insiders Turnover, USD 2

1 annual and historical performance metrics are recalculated on a daily basis;
2 represents the total value of insider transactions (both buying and selling);

Insider Activity
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Transactions
4
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Insiders
3
Person Price Shares Total Published Completed
Bickley Ian
O 		1.86
USD 		53,722
Bought 		99,923
USD 		12/06/2025 12/06/2025
Meslow Andrew
O 		1.88
USD 		253,094
Bought 		474,551
USD 		12/06/2025 12/06/2025
Meslow Andrew
O 		1.88
USD 		253,094
Bought 		474,551
USD 		12/06/2025 12/06/2025
Kelley Mary Lou
O 		7.51
USD 		33,500
Sold 		251,739
USD 		08/12/2023 08/12/2023
Integrated EOD Stock Data and Insider Transactions Chart

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The visibility of insider buy and sell transactions on this chart should not be the sole factor in your decision to buy or sell a particular stock. Always consider the following dynamic reports for a broader understanding of stock market activities:

 

Last 52W Low 52W High All-Time Low All-Time High β
Company Insiders
Person / Entity Transactions Turnover, USD Average, USD First Last
Meslow Andrew 2 949,102.50 474,551.25 12/06/2025 12/06/2025
Kelley Mary Lou 1 251,739.10 251,739.10 08/12/2023 08/12/2023
Bickley Ian 1 99,922.92 99,922.92 12/06/2025 12/06/2025

Insiders marked in yellow represent long-term insiders. These are individuals who have engaged in transactions for over 3 years and have conducted at least 10 transactions or reached a cumulative turnover of $1M USD. When examining transaction clusters, we prioritize those conducted by long-term insiders for analysis.

Stock Advanced Metrics
Delta Correlation subscribe 🔒
Upper Bound of Standardized Transaction Amount (ubsta), USD 4 subscribe 🔒

4 represents the maximum expected transaction amount for a company's insiders, calculated based on historical data. It provides insight into the typical range of insider transaction amounts and helps in identifying unusually large transactions.

5 a proprietary metric reflecting the consistency of insider trading behavior within a company. A higher discipline index suggests more regular and predictable insider transactions.