The Simply Good Foods Company Common Stock

SMPL US82900L1026

💰
Capitalization
Mid-cap

The Simply Good Foods Co is a consumer packaged food and beverage company. It provides low-carbohydrate, high protein bars, shakes, and other products such as confections, chips, and cookies under the Atkins and Quest brands. The company distributes its products in retail channels, predominantly in North America, including grocery, club, and mass merchandise, as well as through e-commerce, convenience, and other channels.

Annual Performance 1
2021 2022 2023 2024 2025
40% -10% 6% -2% 1%
Annual Insiders Turnover, USD 2

1 annual and historical performance metrics are recalculated on a daily basis;
2 represents the total value of insider transactions (both buying and selling);

Insider Activity
📊
Transactions
28
🙍
Insiders
9
Person Price Shares Total Published Completed
Tanner Geoff E
CEO
33.11
USD
6,050
Bought
200,297
USD
23/07/2025 23/07/2025
Heflin Stuart E. Jr.
VP
37.25
USD
5,000
Sold
186,260
USD
11/04/2025 11/04/2025
Kraft Timothy Richard
SR OFF
37.60
USD
76,761
Sold
2,886,229
USD
18/11/2024 18/11/2024
Kraft Timothy Richard
SR OFF
37.60
USD
76,761
Sold
2,886,229
USD
18/11/2024 18/11/2024
Matthews Timothy Allen
CAO
37.31
USD
5,325
Sold
198,690
USD
14/11/2024 14/11/2024
Ratzan Brian K.
37.38
USD
50,000
Sold
1,869,005
USD
14/11/2024 14/11/2024
Scalzo Joseph
36.86
USD
147,200
Sold
5,425,100
USD
08/11/2024 12/11/2024
Ratzan Brian K.
36.28
USD
66,483
Sold
2,412,096
USD
11/11/2024 11/11/2024
Kraft Timothy Richard
SR OFF
36.50
USD
21,209
Sold
774,184
USD
08/11/2024 11/11/2024
Montgomery Robert G.
36.41
USD
2,500
Sold
91,025
USD
11/11/2024 11/11/2024

Integrated EOD Stock Data and Insider Transactions Chart

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The visibility of insider buy and sell transactions on this chart should not be the sole factor in your decision to buy or sell a particular stock. Always consider the following dynamic reports for a broader understanding of stock market activities:

 

Historical Performance
1M 3M 6M 1Y 3Y 5Y All Time
18% 16% 18% 14% 65% 232% 295%
Last 52W Low 52W High All-Time Low All-Time High β
24.26 23.71 40.01 10.00 44.57
Company Insiders
Person / Entity Transactions Turnover, USD Average, USD First Last
Scalzo Joseph 5 14,938,784.38 2,987,756.88 06/11/2024 12/11/2024
Ratzan Brian K. 10 12,834,824.35 1,283,482.44 27/11/2023 14/11/2024
Kraft Timothy Richard 4 6,713,043.54 1,678,260.89 09/11/2023 18/11/2024
Hunsberger Susan 1 1,422,368.77 1,422,368.77 11/01/2024 11/01/2024
Heflin Stuart E. Jr. 3 265,093.24 88,364.41 08/01/2024 11/04/2025
Tanner Geoff E 1 200,297.35 200,297.35 23/07/2025 23/07/2025
Matthews Timothy Allen 1 198,689.60 198,689.60 14/11/2024 14/11/2024
Montgomery Robert G. 2 189,425.00 94,712.50 25/01/2024 11/11/2024
White James D 1 152,670.80 152,670.80 10/05/2024 10/05/2024

Insiders marked in yellow represent long-term insiders. These are individuals who have engaged in transactions for over 3 years and have conducted at least 10 transactions or reached a cumulative turnover of $1M USD. When examining transaction clusters, we prioritize those conducted by long-term insiders for analysis.

Stock Advanced Metrics
Delta Correlation subscribe 🔒
Upper Bound of Standardized Transaction Amount (ubsta), USD 4 subscribe 🔒

4 represents the maximum expected transaction amount for a company's insiders, calculated based on historical data. It provides insight into the typical range of insider transaction amounts and helps in identifying unusually large transactions.

5 a proprietary metric reflecting the consistency of insider trading behavior within a company. A higher discipline index suggests more regular and predictable insider transactions.