Planet Fitness, Inc.
PLNT US72703H1014
Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
Annual Performance 1
| 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 23% | -14% | -7% | 36% | 1% |
Annual Insiders Turnover, USD 2
1 annual and historical performance metrics are recalculated on a daily basis;
2 represents the total value of insider transactions (both buying and selling);
Insider Activity
| Person | Price | Shares | Total | Published | Completed |
|---|---|---|---|---|---|
| Keating Colleen CEO |
102.57 USD |
14,932 Sold |
1,531,545 USD |
11/06/2025 | 11/06/2025 |
| Keating Colleen CEO |
102.11 USD |
8,738 Sold |
892,239 USD |
11/06/2025 | 11/06/2025 |
| Keating Colleen CEO |
102.11 USD |
8,738 Sold |
892,239 USD |
11/06/2025 | 11/06/2025 |
| Keating Colleen CEO |
102.57 USD |
14,932 Sold |
1,531,545 USD |
11/06/2025 | 11/06/2025 |
| Dunaway Cambria W O |
92.11 USD |
3,000 Sold |
276,330 USD |
10/03/2025 | 10/03/2025 |
| Bode William PR |
100.15 USD |
4,641 Sold |
464,773 USD |
05/12/2024 | 05/12/2024 |
| Fitzgerald Thomas J Iii CFO |
94.87 USD |
16,448 Sold |
1,560,496 USD |
15/11/2024 | 15/11/2024 |
| Fitzgerald Thomas J Iii CFO |
95.67 USD |
400 Sold |
38,268 USD |
15/11/2024 | 15/11/2024 |
| Simmons Jennifer PR |
96.14 USD |
3,298 Sold |
317,071 USD |
14/11/2024 | 14/11/2024 |
| Simmons Jennifer PR |
96.23 USD |
1,868 Sold |
179,756 USD |
14/11/2024 | 14/11/2024 |