Direct Digital Holdings, Inc. Class A Common Stock

DRCT US25461T1051

💰
Capitalization
Small-cap

Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.

Annual Insiders Turnover, USD 2

1 annual and historical performance metrics are recalculated on a daily basis;
2 represents the total value of insider transactions (both buying and selling);

Insider Activity
📊
Transactions
67
🙍
Insiders
5
Person Price Shares Total Published Completed
Walker Mark D
CEO
0.39
USD
23,000
Sold
8,970
USD
15/08/2025 19/08/2025
Walker Mark D
CEO
0.39
USD
24,313
Sold
9,482
USD
15/08/2025 18/08/2025
Walker Mark D
CEO
0.41
USD
22,369
Sold
9,171
USD
15/08/2025 15/08/2025
Smith W Keith
PR
0.54
USD
8,050
Sold
4,347
USD
24/07/2025 28/07/2025
Smith W Keith
PR
0.54
USD
8,050
Sold
4,347
USD
24/07/2025 28/07/2025
Smith W Keith
PR
0.53
USD
8,900
Sold
4,717
USD
24/07/2025 25/07/2025
Smith W Keith
PR
0.53
USD
15,800
Sold
8,374
USD
24/07/2025 24/07/2025
Smith W Keith
PR
0.51
USD
11,934
Sold
6,086
USD
21/07/2025 23/07/2025
Walker Mark D
CEO
0.51
USD
5,567
Sold
2,839
USD
21/07/2025 23/07/2025
Smith W Keith
PR
0.51
USD
15,321
Sold
7,814
USD
21/07/2025 22/07/2025

Integrated EOD Stock Data and Insider Transactions Chart

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The visibility of insider buy and sell transactions on this chart should not be the sole factor in your decision to buy or sell a particular stock. Always consider the following dynamic reports for a broader understanding of stock market activities:

 

Last 52W Low 52W High All-Time Low All-Time High β
Company Insiders
Person / Entity Transactions Turnover, USD Average, USD First Last
Smith W Keith 26 1,478,817.57 56,877.60 11/12/2023 28/07/2025
Walker Mark D 28 217,526.85 7,768.82 11/03/2025 19/08/2025
Leatherberry Antoinette Renee 6 21,311.87 3,551.98 14/06/2024 12/06/2025
Cohen Richard 4 20,262.89 5,065.72 14/06/2024 12/06/2025
Locke Mistelle 3 9,300.84 3,100.28 14/06/2024 12/06/2025

Insiders marked in yellow represent long-term insiders. These are individuals who have engaged in transactions for over 3 years and have conducted at least 10 transactions or reached a cumulative turnover of $1M USD. When examining transaction clusters, we prioritize those conducted by long-term insiders for analysis.

Stock Advanced Metrics
Delta Correlation subscribe 🔒
Upper Bound of Standardized Transaction Amount (ubsta), USD 4 subscribe 🔒

4 represents the maximum expected transaction amount for a company's insiders, calculated based on historical data. It provides insight into the typical range of insider transaction amounts and helps in identifying unusually large transactions.

5 a proprietary metric reflecting the consistency of insider trading behavior within a company. A higher discipline index suggests more regular and predictable insider transactions.