Nelly Group AB (publ)

NELLY SE0015245535

ICB 4040 : Consumer Discretionary / Retail
Sweden 501 13
SE-O Borås Box 690

Registration Number 556035-6940

Founded 1936

Previous Name(s):
CDON Group AB
MTG Internet Retailing AB
Qliro Group AB (publ)

Annual Performance 1
2021 2022 2023 2024 2025
-30% -74% 92% 71% 6%
Annual Insiders Turnover, USD 2

1 annual and historical performance metrics are recalculated on a daily basis;
2 represents the total value of insider transactions (both buying and selling);

Insider Activity

Transactions: 73 Insiders: 11

Person Price Shares Total Published Completed
Daniel Hörnqvist
 39.14
SEK 		38,659
Sold 		1,512,963
SEK 		08/05/2025 07/05/2025
Stefan Palm
 33.85
SEK 		33,139
Bought 		1,121,755
SEK 		27/01/2025 24/01/2025
Stefan Palm
 33.85
SEK 		33,139
Bought 		1,121,755
SEK 		27/01/2025 24/01/2025
Stefan Palm
 33.70
SEK 		10,861
Bought 		366,016
SEK 		27/01/2025 23/01/2025
Stefan Palm
 33.70
SEK 		10,861
Bought 		366,016
SEK 		27/01/2025 23/01/2025
Stefan Svensson
EX OFF 		25.00
SEK 		6,000
Bought 		150,000
SEK 		22/09/2024 20/09/2024
Josephine Salenstedt
DIR 		17.00
SEK 		1,201,999
Bought 		20,433,983
SEK 		11/06/2024 07/06/2024
Stefan Svensson
O 		17.02
SEK 		1,183
Bought 		20,135
SEK 		10/05/2024 10/05/2024
Stefan Svensson
O 		17.12
SEK 		4,097
Bought 		70,141
SEK 		10/05/2024 10/05/2024
Josephine Salenstedt
DIR 		17.00
SEK 		465,051
Bought 		7,905,867
SEK 		30/04/2024 26/04/2024

Integrated EOD Stock Data and Insider Transactions Chart

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The visibility of insider buy and sell transactions on this chart should not be the sole factor in your decision to buy or sell a particular stock. Always consider the following dynamic reports for a broader understanding of stock market activities:

 

Historical Performance
1M 3M 6M 1Y 3Y 5Y All Time
6% 11% 12% 20% 80% 221% -54%
Last 52W Low 52W High All-Time Low All-Time High β
76.10 23.70 81.70 4.27 81.70 0.74
Company Insiders
Person / Entity Transactions Turnover, USD Average, USD First Last
Josephine Salenstedt 14 3,579,401.62 255,671.54 17/07/2023 07/06/2024
Stefan Palm 12 699,072.95 58,256.08 20/05/2022 24/01/2025
Daniel Hörnqvist 16 225,429.58 14,089.35 07/09/2023 07/05/2025
Ola Wahlström 2 87,657.94 43,828.97 19/09/2023 20/09/2023
Stefan Svensson 8 55,935.00 6,991.88 02/06/2022 20/09/2024
Ludvig Anderberg 2 29,133.65 14,566.83 30/08/2022 31/08/2022
Mathias Pedersen 1 25,141.14 25,141.14 21/04/2021 21/04/2021
Ebba Ljungerud 2 20,906.37 10,453.18 27/10/2023 30/10/2023
Niklas Lingblom 2 18,359.56 9,179.78 08/03/2024 08/03/2024
Helena Karlinder östlundh 13 9,179.35 706.10 31/08/2023 01/09/2023
Lennart Sparud 1 8,602.28 8,602.28 15/11/2023 15/11/2023

Insiders marked in yellow represent long-term insiders. These are individuals who have engaged in transactions for over 3 years and have conducted at least 10 transactions or reached a cumulative turnover of $1M USD. When examining transaction clusters, we prioritize those conducted by long-term insiders for analysis.

Stock Advanced Metrics
Insider Activity Score
Discipline Index 5
Delta Correlation subscribe 🔒
Upper Bound of Standardized Transaction Amount (ubsta), USD 4 subscribe 🔒

4 represents the maximum expected transaction amount for a company's insiders, calculated based on historical data. It provides insight into the typical range of insider transaction amounts and helps in identifying unusually large transactions.

5 a proprietary metric reflecting the consistency of insider trading behavior within a company. A higher discipline index suggests more regular and predictable insider transactions.