Enad Global 7 AB (publ)
EG7 SE0010520106
ICB 4020 : Consumer Discretionary / Consumer Products and ServicesEnad Global 7 AB is a Swedish video game holding company based in Stockholm. It was founded as Toadman Interactive in 2013 by Robin Flodin and Rasmus Davidsson as a work-for-hire consultancy studio. The company began fully developing games in 2017 and became a public company later that year. Starting in 2018, Toadman Interactive acquired other video game companies, including the developer Antimatter Games, marketing agency Petrol Advertising, and publisher Sold Out. In January 2020, Toadman Interactive reformed as Enad Global 7, organising Petrol Advertising, Sold Out, and the renamed Toadman Studios as its direct subsidiaries. Since then, Enad Global 7 has acquired Big Blue Bubble, Piranha Games, Daybreak Game Company, and Innova. In August 2021, the management was replaced with Daybreak Game Companys Ji Ham as acting chief executive officer and Fredrik Rüdén as deputy CEO and chief financial officer, with Floding leaving the company and selling all shareholdings by May 2022. Innova was sold off in September 2022 due to the 2022 Russian invasion of Ukraine.
Annual Performance 1
| 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| -71% | -25% | -37% | -16% | -15% |
Annual Insiders Turnover, USD 2
1 annual and historical performance metrics are recalculated on a daily basis;
2 represents the total value of insider transactions (both buying and selling);
Insider Activity
| Person | Price | Shares | Total | Published | Completed |
|---|---|---|---|---|---|
| Marie-louise Hellström Gefwert DIR |
14.52 SEK |
20,000 Bought |
290,400 SEK |
10/09/2025 | 09/09/2025 |
| Marie-louise Hellström Gefwert DIR |
10.86 SEK |
6,906 Bought |
74,999 SEK |
20/08/2025 | 20/08/2025 |
| Markus Andersson DIR |
10.94 SEK |
90,900 Bought |
994,446 SEK |
20/08/2025 | 19/08/2025 |
| Markus Andersson DIR |
13.74 SEK |
36,000 Bought |
494,712 SEK |
15/06/2025 | 13/06/2025 |
| Fredrik Rüdén CFO |
11.37 SEK |
50,000 Bought |
568,600 SEK |
16/05/2025 | 15/05/2025 |
| Ludvig Andersson EX OFF |
13.42 SEK |
811 Bought |
10,884 SEK |
10/06/2024 | 10/06/2024 |
| Ludvig Andersson EX OFF |
14.30 SEK |
11,000 Bought |
157,300 SEK |
14/03/2024 | 13/03/2024 |
| Fredrik Rüdén CFO |
13.64 SEK |
55,100 Bought |
751,564 SEK |
14/02/2024 | 13/02/2024 |
| Ludvig Andersson EX OFF |
13.06 SEK |
8,072 Bought |
105,420 SEK |
14/02/2024 | 13/02/2024 |
| Fredrik Rüdén VP |
23.15 SEK |
10,000 Bought |
231,500 SEK |
22/09/2023 | 22/09/2023 |